Greatcock Furniture Hopes to Dethrone Industry Leader Badcock
With over 300 retail locations in seven southeastern states, Badcock Home Furniture is an industry powerhouse. The W.S. Badcock Corporation, established in 1904 in Mulberry, Florida, credits its strength to a strong network of dealer owned and operated stores.
But now Greatcock Furniture, a burgeoning rival retail chain, hopes to dethrone the reigning champ. Founded by Chip Frederickson, a third generation furniture maker, the new company is taking an optimistic focus to the business.
“Look at our competitors,” Mr. Frederickson explains. “From the instant you look at the sign outside the store you get a bad taste in your mouth. Who wants bad cock? That’s why we’re turning that concept on its head. We offer great cock!”
The new chain will be opening 25 stores in
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