Ditech Sued for False Advertising in “People Are Smart” Campaign

Ditech, the Home Financing giant which came to prominence during the Refi boom of the early 2000s, has been sued for false advertising by Wichita resident Mark Cairns. Cairns asserts that Ditech’s slogan “People are Smart” is misleading.

“Look around wherever you go,” he says. “At the mall, at a restaurant, on TV, everywhere, just listen. People are not smart. They are stupid.

“And especially when you look at the imploding real estate market. All the banks thought they could get away with giving loans to deadbeats, and now look where we are: mortgage companies are going bankrupt every week, millions of people are foreclosing on their homes, and stocks that bought into the scam are also falling. I hope you enjoyed 2002-2006, but you’re not going to feel so smart for the next few years.”

Ditech spokesperson Janine Meltz declined to comment until a verdict is reached. “We anticipate this little business to be thrown out of court. Because hey, judges are smart.”

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